Real Estate News 20 July 2023

Strongarm Hospitality to launch their ‘Elevated Dining Experience’ in Byron House

Strongarm Hospitality to launch their ‘Elevated Dining Experience’ in Byron House

20 July, UK – Strongarm Hospitality, who own and run a portfolio of upscale clubs in Mayfair, today announced plans to launch a new ‘elevated dining experience’ in Byron House, St James’s Street.

Strongarm have leased 5000 sq ft of restaurant space from Unity Real Estate to deliver their vision. The restaurant will offer Peruvian Japanese cuisine coupled with a unique experiential dining experience. The plans will complement Strongarm’s Mayfair nightclub venues REIGN and TABU, which are just a short walk away.

The space for the new project is spread over the ground and lower ground floors of the historic building in the St James’s district. It is accessed by a prominent glass frontage to St James’s Street with access to the rear from Crown Passage. The restaurant is located next door to luxury shoemaker, John Lobb.

Strongarm is currently working with a chef whose name will be unveiled in coming weeks, as they work on a menu to roll out at launch. The name of the venue will also be revealed in due course.

In completing the deal, Unity was advised by Josh Leon at Savills, and Strongarm was advised by Mark Cutler of the Leisure Partnership. Byron House was acquired for £45.8 million by Unity Real Estate earlier this year.

Asher Grant, CEO Strongarm Hospitality said “We are thrilled to embark on this ambitious venture in Byron House. The imposing building fits perfectly with our goal of redefining luxury entertainment in London. We look forward to curating an extraordinary experience that will leave a lasting impression on our guests”

Lisa Jordan, Director of Real Estate at Unity Group said “We are delighted that Strongarm have chosen Byron House as the venue for their new restaurant. We are looking forward to working with them to deliver their vision. The restaurant offering will enhance the building for our office tenants and will contribute to the St James’ neighbourhood.”